Our style

 Our position:
a keen sense of smell, unique perspective, capture the global fashion trend, based on the local, world, guide the fashion consumer, analysis of popular culture, vividly depicted, and international metropolis fashion crowd showing fresh enthusiasm and creativity life of the most dynamic hot. advocates love fashion, enjoy life, positive, unique taste, individuality and attitude to life, to create the most keen fashion pioneer, the most active new urban women.
our readers:
25-35 years old, with good educational background, adequate spending power, love life, aggressive, sharp thinking, distinctive, both intellectual and emotional, with an international perspective, open and positive attitude, decent taste and cultivation, filled vitality, creativity, vitality and personal charisma of the city of New Woman.
our content characteristics:
concerned about real life, a clear-cut to do a real fashion consumer fashion magazines mm advocacy, analytical fashion culture, attention to lifestyle, to create stylish spirit. and Others mature female fashion publications are different, we abandon the traditional fashion magazines monotony inherent in the content set and reserved attitude mm
large amount of information, updates, broader sources of information: open extended field of vision , mind open, and the trend of simultaneous, based on hot nowadays, look at the global fashion (France, the United States and Hong Kong Independent content editors and reporters of the first-hand support) to capture the most vivid, most meaningful fashion a new thing, not talking to itself so, do not do the narcissism of small woman article obsolete.
richer: covering all aspects of lifestyle and culture (for example, very few other women involved in car publications, IT, design, content), breaking the previous on understanding of women lifestyle constraints, a broader lifestyle focus areas.
more novel form: the form of columns and articles on rich and diverse set, breaking the conventional structure of women's magazines fashion, eclectic and flexible.
more realistic attitude: not artificial, not vanity, not exaggerated, not narcissism. real honest, natural plain, openness, wisdom, easy, and readers equally sincere dialogue and effective communication.
more in-depth perspective: the individual vision display and interpretation of fashion, into a distinctive attitude and deep thinking, and combine with the humanistic spirit and social significance of fashion among the more power to fashion.
more unique vision to the unique visual style to show self-contained individual fashion sense, refused to empty grandstanding gorgeous and contrived, the pursuit of real, fresh, natural, creative and unique aesthetic appeal.